A critical assessment of a marketing execution Essay - 1

A critical assessment of a marketing execution - Essay Example Consumers have power in the baby product industry because they can always go to another location. There are many competitors and decision makers and Johnsons & Johnsons need to develop a corporate growth strategy to increase their penetration of current product-markets. The organization’s web page is full of promotional activities to attract customers and increase their market penetration. In order to attract customers to new class offerings, their webpage says, â€Å"at Johnson & Johnsons we recognize that times are hard, so we want to help you tighten your belt this June with an automatic 10% off your membership† (Johnson & Johnsons 1). The organization is also updating their facility on a continual basis to improve their facilities. Facilities like these increase market penetration. Johnsons and Johnsons marketing strategy tends to be more aggressive rather than passive, reactor or analyzer. Their target market is new moms who are almost hosting the first birthday for their children. They are actively trying to stimulate new marketing opportunities and develop new products. They have an extensive staff with different strategic business units. New product development is actively pursued† (Eisma 1). Part of the marketing department is advertising plan is to offer free or reduced price classes to both new and regular members. They also go out of their way to attract members who have stopped using their products. No successful marketing strategy is entirely focused on one plan. Marketers look at what is happening on a local, national, and international levels so that they could adapt their offerings and expand their offerings appropriately. An organization’s performance goals are often â€Å"linked to accountability and could involve problem-solving, innovation, or implementation of some type of improvement† which might enhance current performance or prepare a group for a new role (Kokemuller 1). They need to be